uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing

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	uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing
	CAI Qiang 1; LUO Chunlin 1; TIAN Xin 1; WANG Shouyang 1
	2019
发表期刊	系统科学与复杂性学报英文版
ISSN	1009-6124
卷号	032 期号:003 页码:932
摘要	Price differentiation or discrimination strategy has been regarded as the best choice for firms with online and offline channels, however, recent years often witnessed the practices of the uniform pricing strategy. This paper aims to address the question whether the uniform pricing strategy may be better for the manufacturer, when the uniform pricing strategy has a positive impact on increasing the ciistomer demand and reducing the operations cost. The research shows that the uniform pricing strategy can be bet ter than the price differentiation strategy when the cost saving and demand increasing are large enough or the consumers' acceptance of online channel lies in a certain interval. Moreover, the manufac tu rers or brand owners need a tradeoff bet ween the benefit from online channel and the negative impact from the offline channel when they implement the price differentiation strategy. Finally, the authors obtain some managerial insights and implications based on the numerical analyses, which are in line with the phenomena in practice.
语种	英语
资助项目	[National Natural Science Foundation of China] ; [Science and Technology Project of Jiangxi Provincial Education Department]
文献类型	期刊论文
条目标识符	http://ir.amss.ac.cn/handle/2S8OKBNM/49062
专题	中国科学院数学与系统科学研究院
作者单位	1.中国科学院大学 2.Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy Sciences 3.江西财经大学 4.中国科学院数学与系统科学研究院
推荐引用方式 GB/T 7714	CAI Qiang,LUO Chunlin,TIAN Xin,et al. uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing[J]. 系统科学与复杂性学报英文版,2019,032(003):932.
APA	CAI Qiang,LUO Chunlin,TIAN Xin,&WANG Shouyang.(2019).uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing.系统科学与复杂性学报英文版,032(003),932.
MLA	CAI Qiang,et al."uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing".系统科学与复杂性学报英文版 032.003(2019):932.