CSpace  > 系统科学研究所
考虑渠道公平的双渠道供应链均衡策略
邢伟1; 汪寿阳2; 赵秋红3; 华国伟2
2011
Source Publication系统工程理论与实践
ISSN1000-6788
Volume031Issue:007Pages:1249
Abstract以双渠道供应链为背景,分析了渠道公平对生产商和零售商均衡策略的影响.研究发现,当零售商市场份额较小时,生产商不会关注零售渠道是否取得了渠道公平;当零售商市场份额较大时,为了避免受到零售商设置较高零售价格的惩罚,生产商将关注渠道公平.另外,渠道公平可以有效改善“双向边际”效应.
Language英语
Document Type期刊论文
Identifierhttp://ir.amss.ac.cn/handle/2S8OKBNM/36645
Collection系统科学研究所
Affiliation1.曲阜师范大学
2.中国科学院数学与系统科学研究院
3.北京航空航天大学
Recommended Citation
GB/T 7714
邢伟,汪寿阳,赵秋红,等. 考虑渠道公平的双渠道供应链均衡策略[J]. 系统工程理论与实践,2011,031(007):1249.
APA 邢伟,汪寿阳,赵秋红,&华国伟.(2011).考虑渠道公平的双渠道供应链均衡策略.系统工程理论与实践,031(007),1249.
MLA 邢伟,et al."考虑渠道公平的双渠道供应链均衡策略".系统工程理论与实践 031.007(2011):1249.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[邢伟]'s Articles
[汪寿阳]'s Articles
[赵秋红]'s Articles
Baidu academic
Similar articles in Baidu academic
[邢伟]'s Articles
[汪寿阳]'s Articles
[赵秋红]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[邢伟]'s Articles
[汪寿阳]'s Articles
[赵秋红]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.