Analysis of product return rate and price competition in two supply chains

doi:10.1007/s12351-016-0273-6

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	Analysis of product return rate and price competition in two supply chains
	Zheng, Yanyan 1; Shu, Tong 1; Wang, Shouyang1,2 ; Chen, Shou 1; Lai, Kin Keung 3,4; Gan, Lu 5
	2018-07-01
发表期刊	OPERATIONAL RESEARCH
ISSN	1109-2858
卷号	18 期号:2 页码:469-496
摘要	This article compares a normal and a reverse supply chain in the Betrand Competition. Each supply chain consists of a retailer and an exclusive supplier with stable partnership. The two chains compete with each other in three competition structures: the Centralized Competition Game, the Hybrid Competition Game (including two cases), and the Decentralized Competition Game. In different competition structures, we examine how the degree of competition intensity between the two chains and product return rate of the reverse chain influence the equilibrium decision of market price, profits of two chains and the choice of centralization. The article differs from the study of the traditional supply chain model as follows. Firstly, we analyze the normal and the reverse chain related to the same product in the Betrand competition. Secondly, the data show that the market price decreases with the rising of the product return rate and the falling of the competition intensity. Thirdly, it is found that the total profit of the normal chain decreases with the rising of the product return rate, while the total profit of the reverse chain increases with rising of the product return rate. Profits of two chains increase with the rise of the competition intensity. Finally, this article shows that centralization is an optimal strategy for one chain whereas centralization may be the best for the other chain.
关键词	Supply chains Betrand competition Competition intensity Product return rate Competition structures Optimal strategy
DOI	10.1007/s12351-016-0273-6
语种	英语
资助项目	National Natural Science Foundation of China[71172194] ; National Natural Science Foundation of China[71390330] ; National Natural Science Foundation of China[71390331] ; National Natural Science Foundation of China[71521061] ; National Natural Science Foundation of China[71571065] ; National Natural Science Foundation of China[71390335] ; Program for New Century Excellent Talents in University[NCET-13-0193] ; Ministry of Education in China of Humanities and Social Science Project[14YJA630077]
WOS研究方向	Operations Research & Management Science
WOS类目	Operations Research & Management Science
WOS记录号	WOS:000434725400009
出版者	SPRINGER HEIDELBERG
引用统计
文献类型	期刊论文
条目标识符	http://ir.amss.ac.cn/handle/2S8OKBNM/30425
专题	系统科学研究所
通讯作者	Shu, Tong
作者单位	1.Hunan Univ, Sch Business, Changsha 410082, Hunan, Peoples R China 2.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100080, Peoples R China 3.Shaanxi Normal Univ, Int Business Sch, Xian 710062, Shaanxi, Peoples R China 4.City Univ Hong Kong, Dept Management Sci, Tat Chee Ave, Kowloon, Hong Kong, Peoples R China 5.Hunan Univ, Off Humanities & Social Sci, Changsha 410082, Hunan, Peoples R China
推荐引用方式 GB/T 7714	Zheng, Yanyan,Shu, Tong,Wang, Shouyang,et al. Analysis of product return rate and price competition in two supply chains[J]. OPERATIONAL RESEARCH,2018,18(2):469-496.
APA	Zheng, Yanyan,Shu, Tong,Wang, Shouyang,Chen, Shou,Lai, Kin Keung,&Gan, Lu.(2018).Analysis of product return rate and price competition in two supply chains.OPERATIONAL RESEARCH,18(2),469-496.
MLA	Zheng, Yanyan,et al."Analysis of product return rate and price competition in two supply chains".OPERATIONAL RESEARCH 18.2(2018):469-496.