Price and lead time decisions in dual-channel supply chains

doi:10.1016/j.ejor.2009.12.012

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	Price and lead time decisions in dual-channel supply chains
	Hua, Guowei 1,2; Wang, Shouyang3 ; Cheng, T. C. E.1
	2010-08-16
发表期刊	EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
ISSN	0377-2217
卷号	205 期号:1 页码:113-126
摘要	Manufacturers today are increasingly adopting a dual channel to sell their products, i.e., the traditional retail channel and an online direct channel. Empirical studies have shown that service quality (we focus on the delivery lead time of the direct channel) even goes beyond product price as one of the major factors influencing consumer acceptance of the direct channel. Delivery lead time has significant effects on demand, profit, and pricing strategy. However, there is Scant literature addressing the decision on the promised delivery lead time of a direct channel and its impact on the manufacturer's and retailer's pricing decisions. To fill this gap, we examine the optimal decisions of delivery lead time and prices in a centralized and a decentralized dual-channel Supply chain using the two-stage optimization technique and Stackelberg game, and analyze the impacts of delivery lead time and customer acceptance of a direct channel oil the manufacturer's and retailer's pricing behaviours. We analytically show that delivery lead time Strongly influences the manufacturer's and the retailer's pricing strategies and Profits. Our numerical Studies reveal that the difference between the demand transfer ratios in the two channels with respect to delivery lead time and direct sale price, customer acceptance of the direct channel, and product type have great effects on the lead time and pricing decisions. (C) 2009 Elsevier B.V. All rights reserved.
关键词	Supply chain management Dual channel Internet/direct marketing E-commerce Game theory
DOI	10.1016/j.ejor.2009.12.012
语种	英语
WOS研究方向	Business & Economics ; Operations Research & Management Science
WOS类目	Management ; Operations Research & Management Science
WOS记录号	WOS:000275363700011
出版者	ELSEVIER SCIENCE BV
引用统计
文献类型	期刊论文
条目标识符	http://ir.amss.ac.cn/handle/2S8OKBNM/9369
专题	系统科学研究所
通讯作者	Cheng, T. C. E.
作者单位	1.Hong Kong Polytech Univ, Dept Logist & Maritime Studies, Kowloon, Hong Kong, Peoples R China 2.Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China 3.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China
推荐引用方式 GB/T 7714	Hua, Guowei,Wang, Shouyang,Cheng, T. C. E.. Price and lead time decisions in dual-channel supply chains[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,2010,205(1):113-126.
APA	Hua, Guowei,Wang, Shouyang,&Cheng, T. C. E..(2010).Price and lead time decisions in dual-channel supply chains.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,205(1),113-126.
MLA	Hua, Guowei,et al."Price and lead time decisions in dual-channel supply chains".EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 205.1(2010):113-126.