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Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo
Wang, Zongshui1,2; Liu, Haiyan3; Liu, Wei4; Wang, Shouyang3,4
2020-08-01
Source PublicationCOMPUTERS IN HUMAN BEHAVIOR
ISSN0747-5632
Volume109Pages:11
AbstractAs mobile games are growing in acceptance for players, several theories stress the importance of opinion leaders' influence on game adoption. Opinion leaders who exert a disproportionate influence and have more followers are noted as key opinion leaders (KOLs). For a systematical literature review, we find that few game-related studies focus on KOLs' influence on the information diffusion process. To fill this gap, we utilize 301,389 users' data on Sina Weibo to analyze the information transmission trend and KOLs' influence. The findings imply that KOLs play crucial roles in information diffusion especially in the original period, celebrities have many more followers than others, yet more followers do not mean more interactions. When the number of KOLs' retweeting and interactions significantly increases, it leads to the scale of network rapid growth. Besides, the keywords of user-generated content (UGC) are similar in the whole diffusion process, and when the top KOLs forward a game-related topic, the number of related words rapidly increases.
KeywordPopular mobile game Diffusion analysis Social network Opinion leader User-generated content
DOI10.1016/j.chb.2020.106354
Indexed BySCI
Language英语
Funding ProjectNational Key R&D Program of China[2017YFB1400500] ; China Postdoctoral Science Foundation[2018M641454] ; Beijing Municipal Education Commission Social Science Foundation ; Qinxin Talents Cultivation Program of Beijing Information Science & Technology University ; QXTCP[B201906]
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary ; Psychology, Experimental
WOS IDWOS:000530025500021
PublisherPERGAMON-ELSEVIER SCIENCE LTD
Citation statistics
Document Type期刊论文
Identifierhttp://ir.amss.ac.cn/handle/2S8OKBNM/51412
Collection中国科学院数学与系统科学研究院
Corresponding AuthorWang, Zongshui
Affiliation1.Beijing Informat Sci & Technol Univ, Sch Econ & Management, Qinghe Xiaoying East Rd 12, Beijing 100192, Peoples R China
2.Univ Chinese Acad Sci, Sch Math Sci, Qinghe Xiaoying East Rd 12, Beijing 100192, Peoples R China
3.Chinese Acad Sci, Acad Math & Syst Sci, Zhongguancun East Rd 80, Beijing 100190, Peoples R China
4.Univ Chinese Acad Sci, Sch Econ & Management, Zhongguancun East Rd 80, Beijing 100190, Peoples R China
Recommended Citation
GB/T 7714
Wang, Zongshui,Liu, Haiyan,Liu, Wei,et al. Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo[J]. COMPUTERS IN HUMAN BEHAVIOR,2020,109:11.
APA Wang, Zongshui,Liu, Haiyan,Liu, Wei,&Wang, Shouyang.(2020).Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo.COMPUTERS IN HUMAN BEHAVIOR,109,11.
MLA Wang, Zongshui,et al."Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo".COMPUTERS IN HUMAN BEHAVIOR 109(2020):11.
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