Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing

doi:10.1007/s11424-019-7082-y

CSpace > 系统科学研究所

	Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing
	Cai, Qiang 1,2; Luo, Chunlin 1,3; Tian, Xin 1,2; Wang, Shouyang1,4
	2019-06-01
发表期刊	JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY
ISSN	1009-6124
卷号	32 期号:3 页码:932-946
摘要	Price differentiation or discrimination strategy has been regarded as the best choice for firms with online and offline channels, however, recent years often witnessed the practices of the uniform pricing strategy. This paper aims to address the question whether the uniform pricing strategy may be better for the manufacturer, when the uniform pricing strategy has a positive impact on increasing the customer demand and reducing the operations cost. The research shows that the uniform pricing strategy can be better than the price differentiation strategy when the cost saving and demand increasing are large enough or the consumers' acceptance of online channel lies in a certain interval. Moreover, the manufacturers or brand owners need a tradeoff between the benefit from online channel and the negative impact from the offline channel when they implement the price differentiation strategy. Finally, the authors obtain some managerial insights and implications based on the numerical analyses, which are in line with the phenomena in practice.
关键词	Cost saving demand increasing dual-channel price differentiation strategy uniform pricing strategy
DOI	10.1007/s11424-019-7082-y
语种	英语
资助项目	National Natural Science Foundation of China[71390331] ; National Natural Science Foundation of China[71461009] ; National Natural Science Foundation of China[71761015] ; National Natural Science Foundation of China[71202114] ; Science and Technology Project of Jiangxi Provincial Education Department[GJJ160436]
WOS研究方向	Mathematics
WOS类目	Mathematics, Interdisciplinary Applications
WOS记录号	WOS:000465500600013
出版者	SPRINGER HEIDELBERG
引用统计
文献类型	期刊论文
条目标识符	http://ir.amss.ac.cn/handle/2S8OKBNM/34609
专题	系统科学研究所
通讯作者	Tian, Xin
作者单位	1.Univ Chinese Acad Sci, Sch Econ & Management, Beijing 100190, Peoples R China 2.Chinese Acad Sci, Key Lab Big Data Min & Knowledge Management, Beijing 100190, Peoples R China 3.Jiangxi Univ Finance & Econ, Sch Informat Technol, Nanchang 330013, Jiangxi, Peoples R China 4.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China
推荐引用方式 GB/T 7714	Cai, Qiang,Luo, Chunlin,Tian, Xin,et al. Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing[J]. JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY,2019,32(3):932-946.
APA	Cai, Qiang,Luo, Chunlin,Tian, Xin,&Wang, Shouyang.(2019).Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing.JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY,32(3),932-946.
MLA	Cai, Qiang,et al."Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing".JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY 32.3(2019):932-946.