KMS Of Academy of mathematics and systems sciences, CAS
THE OPTIMAL PRODUCTION AND SALES POLICY FOR A NEW PRODUCT WITH NEGATIVE WORD-OF-MOUTH | |
Yan, Xiaoming1; Cao, Ping2; Zhang, Minghui2; Liu, Ke2 | |
2011-02-01 | |
发表期刊 | JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION |
ISSN | 1547-5816 |
卷号 | 7期号:1页码:117-137 |
摘要 | In this paper, we consider a firm which maximizes its profit by determining the production and sales policies for a new product during the life-time of the product. Because of capacity constraint, we extend Bass demand process a more general case including the negative effectiveness of word-of-mouth. We analyze the production and sales policies in two cases: strong negative word-of-mouth and weak negative word-of-mouth. In the case of strong negative word-of-mouth, we show that myopic policy is optimal under some mild conditions. In the case of weak negative word-of-mouth, we show that build-up policy is optimal in a special case of negligible holding cost and discount rate. However, for positive holding cost and discount rate, we compare myopic policy with build-up policy by numerical examples, and show that the build-up policy is no longer a robust approximation to the optimal policy. |
关键词 | Capacity constraint word-of-mouth new product optimal policy |
DOI | 10.3934/jimo.2011.7.117 |
语种 | 英语 |
资助项目 | National Natural Science Foundation of China[70731003] ; National Natural Science Foundation of China[70971125] ; 973 Project[2010CB731400] |
WOS研究方向 | Engineering ; Operations Research & Management Science ; Mathematics |
WOS类目 | Engineering, Multidisciplinary ; Operations Research & Management Science ; Mathematics, Interdisciplinary Applications |
WOS记录号 | WOS:000286927300009 |
出版者 | AMER INST MATHEMATICAL SCIENCES |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.amss.ac.cn/handle/2S8OKBNM/12336 |
专题 | 应用数学研究所 |
通讯作者 | Yan, Xiaoming |
作者单位 | 1.Dongguan Univ Technol, Sch Software, Dongguan 523808, Guangdong, Peoples R China 2.Chinese Acad Sci, Acad Math & Syst Sci, Inst Appl Math, Beijing 100190, Peoples R China |
推荐引用方式 GB/T 7714 | Yan, Xiaoming,Cao, Ping,Zhang, Minghui,et al. THE OPTIMAL PRODUCTION AND SALES POLICY FOR A NEW PRODUCT WITH NEGATIVE WORD-OF-MOUTH[J]. JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION,2011,7(1):117-137. |
APA | Yan, Xiaoming,Cao, Ping,Zhang, Minghui,&Liu, Ke.(2011).THE OPTIMAL PRODUCTION AND SALES POLICY FOR A NEW PRODUCT WITH NEGATIVE WORD-OF-MOUTH.JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION,7(1),117-137. |
MLA | Yan, Xiaoming,et al."THE OPTIMAL PRODUCTION AND SALES POLICY FOR A NEW PRODUCT WITH NEGATIVE WORD-OF-MOUTH".JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION 7.1(2011):117-137. |
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