KMS Of Academy of mathematics and systems sciences, CAS
Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers | |
Hua, Guowei1; Cheng, T. C. E.2; Wang, Shouyang3 | |
2011-02-01 | |
发表期刊 | INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS |
ISSN | 0925-5273 |
卷号 | 129期号:2页码:338-346 |
摘要 | The advent of electronic books (e-books) has significantly impacted the publishing industry in recent years. The prevalence of e-books has prompted many publishers to reconsider their distribution channels for new titles. They need to decide whether to sell the e-book version of new titles. We derive the conditions under which a publisher should sell only printed books (p-books), only e-books, and both of them simultaneously. We analyze the impact of reader acceptance of e-book and the wholesale price of the counterpart p-book on the distribution channel choice of the publisher under stochastic demand. We find that only if wholesale price of p-book is high and reader acceptance of e-book is low should the publisher sell only p-books; otherwise, he should sell e-books, even when reader acceptance of e-book is low, i.e., in most cases the publisher should sell e-books (perhaps selling p-books simultaneously). In general, the higher the reader acceptance of e-book is, the more the publisher tends to sell the e-book to readers directly. However, our analysis also shows that even when reader acceptance of e-book is very high, the publisher does not necessarily sell only e-books. The wholesale price reflects the publisher's power of negotiation over bookstores. The higher the publisher's power of negotiation over bookstores is, the more he is inclined to sell p-books; and when reader acceptance of e-book is relatively high, the lower the publisher's power of negotiation is, the more he tends to sell only e-books. (C) 2010 Elsevier B.V. All rights reserved. |
关键词 | Supply chain management Distribution channel Information goods Newsvendor model |
DOI | 10.1016/j.ijpe.2010.11.011 |
语种 | 英语 |
资助项目 | NSFC[71071015] ; NSFC[70731003] |
WOS研究方向 | Engineering ; Operations Research & Management Science |
WOS类目 | Engineering, Industrial ; Engineering, Manufacturing ; Operations Research & Management Science |
WOS记录号 | WOS:000286704400011 |
出版者 | ELSEVIER SCIENCE BV |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.amss.ac.cn/handle/2S8OKBNM/11602 |
专题 | 系统科学研究所 |
通讯作者 | Hua, Guowei |
作者单位 | 1.Beijing Jiaotong Univ, Sch Econ & Management, Dept Logist Management, Beijing 100044, Peoples R China 2.Hong Kong Polytech Univ, Dept Logist & Maritime Studies, Kowloon, Hong Kong, Peoples R China 3.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China |
推荐引用方式 GB/T 7714 | Hua, Guowei,Cheng, T. C. E.,Wang, Shouyang. Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers[J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,2011,129(2):338-346. |
APA | Hua, Guowei,Cheng, T. C. E.,&Wang, Shouyang.(2011).Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers.INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,129(2),338-346. |
MLA | Hua, Guowei,et al."Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers".INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS 129.2(2011):338-346. |
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