Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers

doi:10.1016/j.ijpe.2010.11.011

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	Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers
	Hua, Guowei 1; Cheng, T. C. E.2; Wang, Shouyang3
	2011-02-01
发表期刊	INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
ISSN	0925-5273
卷号	129 期号:2 页码:338-346
摘要	The advent of electronic books (e-books) has significantly impacted the publishing industry in recent years. The prevalence of e-books has prompted many publishers to reconsider their distribution channels for new titles. They need to decide whether to sell the e-book version of new titles. We derive the conditions under which a publisher should sell only printed books (p-books), only e-books, and both of them simultaneously. We analyze the impact of reader acceptance of e-book and the wholesale price of the counterpart p-book on the distribution channel choice of the publisher under stochastic demand. We find that only if wholesale price of p-book is high and reader acceptance of e-book is low should the publisher sell only p-books; otherwise, he should sell e-books, even when reader acceptance of e-book is low, i.e., in most cases the publisher should sell e-books (perhaps selling p-books simultaneously). In general, the higher the reader acceptance of e-book is, the more the publisher tends to sell the e-book to readers directly. However, our analysis also shows that even when reader acceptance of e-book is very high, the publisher does not necessarily sell only e-books. The wholesale price reflects the publisher's power of negotiation over bookstores. The higher the publisher's power of negotiation over bookstores is, the more he is inclined to sell p-books; and when reader acceptance of e-book is relatively high, the lower the publisher's power of negotiation is, the more he tends to sell only e-books. (C) 2010 Elsevier B.V. All rights reserved.
关键词	Supply chain management Distribution channel Information goods Newsvendor model
DOI	10.1016/j.ijpe.2010.11.011
语种	英语
资助项目	NSFC[71071015] ; NSFC[70731003]
WOS研究方向	Engineering ; Operations Research & Management Science
WOS类目	Engineering, Industrial ; Engineering, Manufacturing ; Operations Research & Management Science
WOS记录号	WOS:000286704400011
出版者	ELSEVIER SCIENCE BV
引用统计
文献类型	期刊论文
条目标识符	http://ir.amss.ac.cn/handle/2S8OKBNM/11602
专题	系统科学研究所
通讯作者	Hua, Guowei
作者单位	1.Beijing Jiaotong Univ, Sch Econ & Management, Dept Logist Management, Beijing 100044, Peoples R China 2.Hong Kong Polytech Univ, Dept Logist & Maritime Studies, Kowloon, Hong Kong, Peoples R China 3.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China
推荐引用方式 GB/T 7714	Hua, Guowei,Cheng, T. C. E.,Wang, Shouyang. Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers[J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,2011,129(2):338-346.
APA	Hua, Guowei,Cheng, T. C. E.,&Wang, Shouyang.(2011).Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers.INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,129(2),338-346.
MLA	Hua, Guowei,et al."Electronic books: To "E" or not to "E"? A strategic analysis of distribution channel choices of publishers".INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS 129.2(2011):338-346.