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No advertising, but more sponsorship? A case study of e-red envelope at China's Spring Festival Gala 期刊论文
CHINESE MANAGEMENT STUDIES, 2017, 卷号: 11, 期号: 1, 页码: 90-106
Authors:  Zhang, Qian;  Wu, Chao;  Qiao, Han;  Wang, Shouyang
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Business model  Commercial value  E-red envelope  ITV ad  VIC model  
astudyonthevolatilityofthebangladeshstockmarketbasedongarchtypemodels 期刊论文
journalofsystemsscienceandinformation, 2017, 卷号: 000, 期号: 003, 页码: 193
Authors:  Roni Bhowmik;  Wu Chao;  Jewel Roy Kumar;  Wang Shouyang
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系统工程与服务行业商业模式 期刊论文
系统工程理论与实践, 2016, 卷号: 36, 期号: 4, 页码: 817
Authors:  杨怡欣;  吕鑫;  刘彬蔚;  崔晓杨;  吴超;  乔晗;  汪寿阳
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基于TEI@I方法论的中国季播电视综艺节目收视率预测 期刊论文
系统工程理论与实践, 2016, 卷号: 036, 期号: 011, 页码: 2905
Authors:  张茜;  吴超;  乔晗;  方祎劢
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