KMS Of Academy of mathematics and systems sciences, CAS
Approximation algorithms for pricing with negative network externalities | |
Cao, Zhigang1; Chen, Xujin1; Hu, Xiaodong1; Wang, Changjun2 | |
2017-02-01 | |
Source Publication | JOURNAL OF COMBINATORIAL OPTIMIZATION |
ISSN | 1382-6905 |
Volume | 33Issue:2Pages:681-712 |
Abstract | We study the problems of pricing an indivisible product to consumers who are embedded in a given social network. The goal is to maximize the revenue of the seller by the so-called iterative pricing that offers consumers a sequence of prices over time. The consumers are assumed to be impatient in that they buy the product as soon as the seller posts a price not greater than their valuations of the product. The product's value for a consumer is determined by two factors: a fixed consumer-specified intrinsic value and a variable externality that is exerted from the consumer's neighbors in a linear way. We focus on the scenario of negative externalities, which captures many interesting situations, but is much less understood in comparison with its positive externality counterpart. Assuming complete information about the network, consumers' intrinsic values, and the negative externalities, we prove that it is NP-hard to find an optimal iterative pricing, even for unweighted tree networks with uniform intrinsic values. Complementary to the hardness result, we design a 2-approximation algorithm for general weighted networks with (possibly) nonuniform intrinsic values. We show that, as an approximation to optimal iterative pricing, single pricing works fairly well for many interesting cases, such as forests, ErdAs-R,nyi networks and Barabasi-Albert networks, although its worst-case performance can be arbitrarily bad in general networks. |
Keyword | Pricing Approximation algorithms NP-hardness Social networks Random networks Negative externalities |
DOI | 10.1007/s10878-015-9988-1 |
Language | 英语 |
Funding Project | NNSF of China[11531014] ; NNSF of China[11222109] ; NNSF of China[11471326] ; CAS Program for Cross & Cooperative Team of Science & Technology Innovation |
WOS Research Area | Computer Science ; Mathematics |
WOS Subject | Computer Science, Interdisciplinary Applications ; Mathematics, Applied |
WOS ID | WOS:000394241000019 |
Publisher | SPRINGER |
Citation statistics | |
Document Type | 期刊论文 |
Identifier | http://ir.amss.ac.cn/handle/2S8OKBNM/24706 |
Collection | 应用数学研究所 |
Corresponding Author | Wang, Changjun |
Affiliation | 1.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China 2.Beijing Univ Technol, Beijing Inst Sci & Engn Comp, Beijing 100124, Peoples R China |
Recommended Citation GB/T 7714 | Cao, Zhigang,Chen, Xujin,Hu, Xiaodong,et al. Approximation algorithms for pricing with negative network externalities[J]. JOURNAL OF COMBINATORIAL OPTIMIZATION,2017,33(2):681-712. |
APA | Cao, Zhigang,Chen, Xujin,Hu, Xiaodong,&Wang, Changjun.(2017).Approximation algorithms for pricing with negative network externalities.JOURNAL OF COMBINATORIAL OPTIMIZATION,33(2),681-712. |
MLA | Cao, Zhigang,et al."Approximation algorithms for pricing with negative network externalities".JOURNAL OF COMBINATORIAL OPTIMIZATION 33.2(2017):681-712. |
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